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	<title>Clean Energy Digest &#187; google</title>
	<atom:link href="http://www.cleanenergydigest.com/tag/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cleanenergydigest.com</link>
	<description>Clean Energy News, Analysis and Opinion</description>
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		<title>Google&#8217;s Energy Plans</title>
		<link>http://www.cleanenergydigest.com/2010/01/07/googles-energy-plans/</link>
		<comments>http://www.cleanenergydigest.com/2010/01/07/googles-energy-plans/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 02:51:00 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[electric]]></category>
		<category><![CDATA[ferc]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google energy]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/?p=409</guid>
		<description><![CDATA[Google has done a good job throwing mainstream media reporters off of the scent when it comes to their recent filing with the Federal Energy Regulatory Commission (FERC). The New York Times Bits Blog (which is a tech focused blog) seemed to take the following quote from a Google rep at face value.
“We want to [...]]]></description>
			<content:encoded><![CDATA[<p>Google has done a good job throwing mainstream media reporters off of the scent when it comes to their <a href="http://elibrary.ferc.gov/IDMWS/common/opennat.asp?fileID=12229369">recent filing</a> with the Federal Energy Regulatory Commission (FERC). The <a href="http://bits.blogs.nytimes.com/2010/01/07/google-applies-to-become-power-marketer/">New York Times Bits Blog</a> (which is a tech focused blog) seemed to take the following quote from a Google rep at face value.</p>
<blockquote><p>“We want to have the ability to procure renewable energy to offset power usage of our operations,” said Niki Fenwick, a Google spokeswoman. Ms. Fenwick said that having access to more renewable energy could help the company fulfill its goal to become “carbon neutral.”</p></blockquote>
<p>Well that&#8217;s what Ms. Fenwick said, but simply procuring renewable energy is probably not the end game here. Here&#8217;s why. In Google&#8217;s application they have applied to become a power marketer. That means they will be able to buy and sell electricity on the wholesale market. Okay, fine. But check out the following passage from the FERC  filing.</p>
<blockquote><p>In addition to engaging in sales of electricity that are unregulated by the Commission, Applicant proposes to act as a power marketer, purchasing electricity and reselling it to wholesale customers. Applicant may also engage in other, non-jurisdictional, activities to facilitate efficient trade in the bulk power market, such as arranging services in related areas such as transmission and fuel supplies.</p></blockquote>
<p>That section of the filing clearly indicates that Google Energy plans to do much more than just purchase renewable energy. They plan to sell energy too. Later on in Section III, Paragraph D of the filing you&#8217;ll find the following statement.</p>
<blockquote><p>Applicant requests authority to sell specified ancillary services that the Commission has authorized market-based entities to sell in the markets operated by&#8230;</p></blockquote>
<p>They go on to list almost all of the organized electricity markets in the U.S. as places where they would like to sell ancillary services. For those not in the know, ancillary services involves providing services, such as energy reserves for example, to the electric grid that help to maintain the stability and security of the grid. We don&#8217;t need to delve too much further into the details of that to know that it goes beyond merely providing for Google&#8217;s own energy needs.</p>
<p>There are many options for Google Energy with respect to electric market participation if their application is approved by the FERC. It&#8217;s true that Google Energy could simply purchase electricity to meet their own needs and do nothing more. But Google could do that without becoming a power marketer. The filed application indicates that Google has even larger aspirations than just purchasing power from the markets. We&#8217;ll just have to wait and see.</p>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>Enhanced Geothermal May Have To Wait</title>
		<link>http://www.cleanenergydigest.com/2009/09/29/enhanced-geothermal-may-have-to-wait/</link>
		<comments>http://www.cleanenergydigest.com/2009/09/29/enhanced-geothermal-may-have-to-wait/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 22:47:18 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[geothermal]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/?p=365</guid>
		<description><![CDATA[About a year ago we mentioned that Google was investing in an enhanced geothermal energy company called AltaRock Energy. In fact, both Google and the U.S. Department of Energy made significant investments in AltaRock&#8217;s plan to drill deep into dry but hot caverns in Northern California in a bid to, &#8220;&#8230;create an EGS reservoir that [...]]]></description>
			<content:encoded><![CDATA[<p>About a year ago we mentioned that<a href="http://www.cleanenergydigest.com/2008/08/25/googles-hot-rocks/"> Google was investing</a> in an <a href="http://en.wikipedia.org/wiki/Enhanced_geothermal_systems">enhanced geothermal</a> energy company called <a href="http://www.altarockenergy.com/">AltaRock Energy</a>. In fact, both Google and the <a href="http://www.energy.gov/print/6624.htm">U.S. Department of Energy</a> made significant investments in AltaRock&#8217;s plan to drill deep into dry but hot caverns in Northern California in a bid to, &#8220;&#8230;create an EGS reservoir that will drill below the permeable zone, stimulate in the contained zone with infrastructure in place, and increase power production.&#8221; In short, they wanted to drill several thousand feet deep, fill the hole with water then use the resulting steam to power a turbine that would create electricity. And while the beginning of the project was announced with great fanfare the end didn&#8217;t get nearly as much attention from Google or the DOE.</p>
<p>On September 2nd of this year the New York Times published a story titled, <a href="http://www.nytimes.com/2009/09/03/business/energy-environment/03alta.html">Energy Company Calls Halt to Drilling Project</a>. The main reason the project was halted was due to the fact that AltaRock was unable to drill a sufficient hole, only going down about 800 feet from their starting point of 3,200 feet. In order to move forward the NY Times story states that the drilling needed to reach 12,000 feet. Concerns about the project were already inflated at the time of the shutdown due to the fact that a similar effort in Switzerland <a href="http://business.timesonline.co.uk/tol/business/industry_sectors/utilities/article6835478.ece">had been blamed for an earthquake</a>.</p>
<p>At the time of the original announcement we had our doubts about the viability of the project.</p>
<blockquote><p>EGS may be indeed be a viable clean energy generation technology. It is also a very a risky and expensive technology that yields its share of negative environmental impacts.</p></blockquote>
<p>Unfortunately it appears that our instincts were correct. There&#8217;s no such thing as a free lunch in power generation. If you want to extract power from the earth the earth makes you pay a heavy price. In this case the price seems to have been too high for AltaRock, their investors and the State of California. AltaRock Energy indicated in <a href="We are continuing with the development of our EGS technology and are currently evaluating a number of alternative well locations, at the Geysers and elsewhere for demonstrating this technology.">their official press release</a> that they continue to seek out other enhanced geothermal projects.</p>
<blockquote><p>We are continuing with the development of our EGS technology and are currently evaluating a number of alternative well locations, at the Geysers and elsewhere for demonstrating this technology.</p></blockquote>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>The Goat Gimmick</title>
		<link>http://www.cleanenergydigest.com/2009/05/02/the-goat-gimmick/</link>
		<comments>http://www.cleanenergydigest.com/2009/05/02/the-goat-gimmick/#comments</comments>
		<pubDate>Sat, 02 May 2009 15:04:13 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[greenwash]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/?p=342</guid>
		<description><![CDATA[You have to hand it to Google. They keep coming up with innovative ideas to reduce the consumption of fossil fuels and the harmful emissions that go along with them. Unfortunately some of the efforts that they trumpet as &#8220;low carbon&#8221;, &#8220;green&#8221; or &#8220;renewable&#8221; don&#8217;t pass the common sense test.
You may remember that one time [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-354" style="margin-left: 5px; margin-right: 5px;" title="googlegreen" src="http://www.cleanenergydigest.com/wp-content/uploads/2009/05/googlegreen-300x133.gif" alt="googlegreen" width="300" height="133" />You have to hand it to Google. They keep coming up with innovative ideas to reduce the consumption of fossil fuels and the harmful emissions that go along with them. Unfortunately some of the efforts that they trumpet as &#8220;low carbon&#8221;, &#8220;green&#8221; or &#8220;renewable&#8221; don&#8217;t pass the common sense test.</p>
<p>You may remember that one time Google <a href="http://www.google.com/lightsoutsf/">turned their home page black</a> in order to help people conserve energy. The only problem with the approach was the fact that computer monitors use the same amount of energy to render a pixel regardless of the color. Google even admits that a black page background, &#8220;<a href="http://www.google.com/intl/en/earthhour/">saves no energy</a>.&#8221;</p>
<p>Google&#8217;s latest energy saving scheme is just as dubious. They have enlisted <a href="http://googleblog.blogspot.com/2009/05/mowing-with-goats.html">a herd of goats</a> to handle the mowing of weeds and brush at Google headquarters. Google calls the goat initiative, &#8220;a low-carbon approach&#8221; to meeting their needs. Is it really a low-carbon approach?</p>
<p>Consider the fact that the goats need to be transported from their home ranch to Google and back. Our guess is that the truck transporting the goats to and fro runs on diesel fuel. How much fuels is used and how many harmful emissions are created will depend greatly on the travel distance between the home of the goats and Google HQ. At best we think it&#8217;s fair to say that it would end up being a wash.</p>
<p><a href="http://www.cleanenergydigest.com/wp-content/uploads/2009/05/zeonfieldaction.jpg"><img class="alignleft size-thumbnail wp-image-345" style="margin-left: 5px; margin-right: 5px;" title="Zeon Electric Mower" src="http://www.cleanenergydigest.com/wp-content/uploads/2009/05/zeonfieldaction-150x150.jpg" alt="Zeon Electric Mower" width="150" height="150" /></a>Instead of enlisting goats that will also require care and feeding while onsite, Google should consider investing in the <a href="http://www.hustlerturf.com/Web-content/ProductPages/Zeon/ZeonPage/ZeonPage.html">Hustler Zeon</a> which is billed as, &#8220;The World&#8217;s First All-Electric Zero Turn Riding Mower.&#8221;</p>
<p>While this initiative appears to contain more noise than signal Google has made some laudable investments into alternative energy via Google.org with their <a href="http://www.google.org/recharge/">RechargeIT</a> and <a href="http://www.google.org/powermeter/">Power Meter</a> programs.</p>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>Google&#8217;s Hot Rocks</title>
		<link>http://www.cleanenergydigest.com/2008/08/25/googles-hot-rocks/</link>
		<comments>http://www.cleanenergydigest.com/2008/08/25/googles-hot-rocks/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 14:09:56 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[Investments]]></category>
		<category><![CDATA[geothermal]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/2008/08/25/googles-hot-rocks/</guid>
		<description><![CDATA[Last week Google.org announced their latest round of clean energy investments which are geared towards the development of unconventional geothermal technology. A total of about 11 million dollars will be invested across two companies and a university in order to lower the cost, improve the technical feasibility and expand research in the area of Enhanced [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.altarockenergy.com/egs.html"><img style="max-width: 250px; float: left; margin-top: 10px; margin-bottom: 10px; margin-right: 10px;" src="http://www.altarockenergy.com/images/345G1GEO-proof1.jpg" /></a>Last week <a href="http://www.google.com/intl/en/press/pressrel/20080819_egs.html">Google.org announced</a> their latest round of clean energy investments which are geared towards the development of unconventional geothermal technology. A total of about 11 million dollars will be invested across two companies and a university in order to lower the cost, improve the technical feasibility and expand research in the area of Enhanced Geothermal Systems (EGS).</p>
<p>While conventional geothermal technology relies on underground caverns that are filled with water or steam to produce energy, EGS technology injects water into dry holes, thus greatly expanding the number of possible sites that may yield power.</p>
<p>A <a href="http://www1.eere.energy.gov/geothermal/future_geothermal.html">2005 study</a> by the Massachusetts Institute of Technology (MIT) assessed the possibility of wider EGS development. The MIT study concluded that, &#8220;The potential of EGS in evolving U.S. energy markets is large and warrants a comprehensive research and demonstration effort to move this technology to commercial viability&#8221;.</p>
<p>The Director of Climate and Energy Initiatives for Google.org says that, &#8220;EGS could be the &#8216;killer app&#8217; of the energy world.&#8221; The challenges in developing meaningful production of energy from both standard geothermal and EGS are many though.</p>
<p>The MIT report notes that, &#8220;&#8230;the main constraint is creating sufficient connectivity within the injection and production well system in the stimulated region of the EGS reservoir to allow for high per well production rates without reducing reservoir life by rapid cooling.&#8221; So when you inject water into a dry hole that is hot, the rocks in the hole will get cooler over time. No one seems to know exactly how fast the rocks will cool. This fact raises the possibility that repeated drilling will be necessary in order to continue to exploit the geothermal resources in a particular location.</p>
<p>The impact of the drilling related to EGS is likely to be an issue that limits future development. According the Department of Energy, &#8220;Drilling a well and testing the temperature deep underground is the only way to be sure a geothermal reservoir really exists.&#8221; So in order to find your resource lots experimental drilling will have to occur. And the holes drilled are thousands of feet deep which means significant time and cost is involved. </p>
<p>The need to inject water presents another potential problem for EGS developers. Where will the water be pumped in from? How much water is needed to maintain production? These questions will be of great concern to the municipalities that govern the lands used in the production of this power.</p>
<p>EGS may be indeed be a viable clean energy generation technology. It is also a very a risky and expensive technology that yields its share of negative environmental impacts.</p>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>Plug-in Electric Vehicles 2008</title>
		<link>http://www.cleanenergydigest.com/2008/05/27/plug-in-electric-vehicles-2008/</link>
		<comments>http://www.cleanenergydigest.com/2008/05/27/plug-in-electric-vehicles-2008/#comments</comments>
		<pubDate>Wed, 28 May 2008 00:16:20 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[plug-in]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/?p=159</guid>
		<description><![CDATA[Google, along with the Brookings Institution, is sponsoring a conference to discuss plug-in hybrid automobiles. In addition to the conference Google has put out a call for videos. According to the Google.org website, &#8220;Would you like to drive a plug-in car or truck? Create a video telling us why. If you already own one, create [...]]]></description>
			<content:encoded><![CDATA[<p>Google, along with the Brookings Institution, is sponsoring a conference to discuss plug-in hybrid automobiles. In addition to the conference Google has put out a <a href="http://www.google.org/recharge/dcpluginsconference/videos.html">call for videos</a>. According to the Google.org website, &#8220;Would you like to drive a plug-in car or truck? Create a video telling us why. If you already own one, create a video showing us how it works. Post your video on YouTube no later than June 4, 2008. We will show some of the most informative, original and funniest videos at the conference.&#8221;</p>
<p>Those who can&#8217;t make it to the conference can view the conference via webcast at <a href="http://www.google.org/recharge/dcpluginsconference/index.html">http://www.google.org/recharge/dcpluginsconference/index.html</a>.</p>
<p><strong>Description: </strong>The conference will place a spotlight on plug-in electric vehicles, examining their potential, their viability, and the pros and cons of different federal policies to promote them.</p>
<p><strong>Date:</strong> June 11-12, 2008</p>
<p><strong>Place:</strong> <a href="http://www.washingtonregency.hyatt.com/hyatt/hotels/index.jsp"> Hyatt Regency Capitol Hill</a>, Washington DC</p>
<p><strong>Links: </strong><a href="http://guest.cvent.com/EVENTS/Info/Agenda.aspx?e=1ba5bcee-2991-4be2-b8cb-a994058fc5ce">Registration</a>, <a href="http://www.google.org/recharge/dcpluginsconference/agenda.html">Agenda</a>, <a href="http://blog.google.org/2008/05/rechargeit-goes-to-washington-calls-for.html">Google Announcement</a>, <a href="http://www.brookings.edu/events/2008/0611_plugin_vehicle.aspx">Brookings Institution</a></p>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>Google&#8217;s Plug-In Hybrid Data</title>
		<link>http://www.cleanenergydigest.com/2008/05/08/googles-plug-in-hybrid-data/</link>
		<comments>http://www.cleanenergydigest.com/2008/05/08/googles-plug-in-hybrid-data/#comments</comments>
		<pubDate>Fri, 09 May 2008 00:45:48 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hybrid]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/?p=149</guid>
		<description><![CDATA[I&#8217;ve mentioned Google&#8217;s RechargeIT initiative before but found something interesting about it recently that is worth sharing. Google has installed a chip in each of their test vehicles to track the performance of the cars.  According to the RechargeIT site, &#8221; All of these cars are outfitted with data recording devices that track technical [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve mentioned Google&#8217;s <a href="http://www.google.org/recharge/">RechargeIT</a> initiative before but found something interesting about it recently that is worth sharing. Google has installed a chip in each of their test vehicles to track the performance of the cars.  According to the RechargeIT site, &#8221; All of these cars are outfitted with data recording devices that track technical and environmental performance, use patterns and charging history. Above, you can see the actual data which is uploaded from the vehicles.&#8221;</p>
<p>Go to <a href="http://www.google.org/recharge/dashboard">the fleet dashboard</a> and you can find links to the vehicles that are submitting data that can be viewed on the web. I took a detailed look at the <a href="http://www.google.org/recharge/dashboard/car?car=Comoe">Comoe vehicle</a> and was able to see the info below.</p>
<p><a href="http://www.cleanenergydigest.com/wp-content/uploads/2008/05/googlehybrid_dashboard.png"><img src="http://www.cleanenergydigest.com/wp-content/uploads/2008/05/googlehybrid_dashboard-150x150.png" alt="" width="150" height="150" /></a></p>
<p>You can see a lot more info and look at the data for the other vehicles by going to the RechargeIT site. The key point here is the fact that the technology Google is using may represent the future of hybrid vehicle technology where performance and gas mileage can be stored for later analysis. By analyzing the performance of the vehicle after the fact, drivers or fleet owners may be able to identify engine problems or driving patterns that are reducing the efficiency of the vehicle.</p>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>Google&#8217;s Solar Footprint</title>
		<link>http://www.cleanenergydigest.com/2008/02/17/googles-solar-footprint/</link>
		<comments>http://www.cleanenergydigest.com/2008/02/17/googles-solar-footprint/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 17:49:39 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[solar]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/2008/02/17/googles-solar-footprint/</guid>
		<description><![CDATA[A recent news item in the Atlanta Journal Constitution highlights Google&#8217;s efforts to create a green campus at their Mountain View, CA headquarters. According to the article titled Google&#8217;s Big Bucks Back Green Ideas, &#8220;Already, office lights and computers get their power partly from 9,200 solar panels that cover almost every rooftop here, which Google [...]]]></description>
			<content:encoded><![CDATA[<p>A recent news item in the Atlanta Journal Constitution highlights Google&#8217;s efforts to create a green campus at their Mountain View, CA headquarters. According to the article titled <a href="http://www.ajc.com/business/content/business/stories/2008/02/16/google0217.html">Google&#8217;s Big Bucks Back Green Ideas</a>, &#8220;Already, office lights and computers get their power partly from 9,200 solar panels that cover almost every rooftop here, which Google claims is the largest solar array ever installed by a U.S. corporation.&#8221;</p>
<p>Evidence of Google&#8217;s solar array is not hard to find. Using the Google Maps service I was able to zoom in on the headquarters via satellite and inspect the rooftops of their headquarters buildings which indeed are covered with solar panels.</p>
<p><iframe width="450" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps?f=l&amp;hl=en&amp;geocode=&amp;q=google,+inc&amp;near=mountain+view,+ca&amp;ie=UTF8&amp;t=h&amp;cid=37423398,-122086507,17163390823250487868&amp;s=AARTsJrN0kbXdfUsHn-9tPUtxOKhHF7MkA&amp;ll=37.422036,-122.084665&amp;spn=0.001491,0.002414&amp;z=18&amp;output=embed"></iframe><br /><small><a href="http://maps.google.com/maps?f=l&amp;hl=en&amp;geocode=&amp;q=google,+inc&amp;near=mountain+view,+ca&amp;ie=UTF8&amp;t=h&amp;cid=37423398,-122086507,17163390823250487868&amp;ll=37.422036,-122.084665&amp;spn=0.001491,0.002414&amp;z=18&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></small></p>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>Google At Davos</title>
		<link>http://www.cleanenergydigest.com/2008/01/30/google-at-davos/</link>
		<comments>http://www.cleanenergydigest.com/2008/01/30/google-at-davos/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 02:29:39 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[davos]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/2008/01/30/google-at-davos/</guid>
		<description><![CDATA[This video shows a discussion that took place at the World Economic Forum in Davos. Leaders from Google talk about poverty, climate change and the efforts of Google to invest in clean energy technology via their Google.org subsidiary.

 &#169; Clean Energy Digest - visit Clean Energy Digest for more great content.     [...]]]></description>
			<content:encoded><![CDATA[<p>This video shows a discussion that took place at the World Economic Forum in Davos. Leaders from <a href="http://www.google.com" target="_blank">Google</a> talk about poverty, climate change and the efforts of Google to invest in clean energy technology via their <a href="http://www.google.org" target="_blank">Google.org</a> subsidiary.</p>
<p align="center"><a href="http://www.youtube.com/watch?v=0rB0Dt1-piM"><img src="http://img.youtube.com/vi/0rB0Dt1-piM/default.jpg" width="130" height="97" border=0></a></p>
 <p><center>&copy; Clean Energy Digest - visit <a href="http://www.cleanenergydigest.com">Clean Energy Digest</a> for more great content.</center></p>                        ]]></content:encoded>
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		<title>Google Makes A Move</title>
		<link>http://www.cleanenergydigest.com/2007/11/27/google-makes-a-move/</link>
		<comments>http://www.cleanenergydigest.com/2007/11/27/google-makes-a-move/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 22:57:51 +0000</pubDate>
		<dc:creator>Robert Safuto</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cleanenergydigest.com/2007/11/27/google-makes-a-move/</guid>
		<description><![CDATA[The big news today is that more Silicon Valley money is moving into clean energy technology. Google has announced a widespread initiative that, among other things, aims to make renewable energy cheaper than coal.
As a result Google will be investing in wind, solar and plug-in hybrid technology. Here&#8217;s a quote from Google&#8217;s press release about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cleanenergydigest.com/2007/11/27/google-makes-a-move/google-dot-org/" target="_blank" rel="attachment wp-att-53" title="Google Dot Org"><img src="http://www.cleanenergydigest.com/wp-content/uploads/2007/11/google_dot_org.gif" alt="Google Dot Org" align="left" hspace="5" vspace="5" /></a>The big news today is that more Silicon Valley money is moving into clean energy technology. Google <a href="http://www.google.com/intl/en/press/pressrel/20071127_green.html" target="_blank">has announced</a> a widespread initiative that, among other things, aims to make renewable energy cheaper than coal.</p>
<p>As a result Google will be investing in wind, solar and plug-in hybrid technology. Here&#8217;s a quote from Google&#8217;s press release about the plan.</p>
<blockquote><p>&#8220;Lots of groups are doing great work trying to produce inexpensive renewable energy. We want to add something that moves these efforts toward even cheaper technologies a bit more quickly. Usual investment criteria may not deliver the super low-cost, clean, renewable energy soon enough to avoid the worst effects of climate change,&#8221; said Dr. Larry Brilliant, Executive Director of Google.org, Google&#8217;s philanthropic arm, &#8220;Google.org&#8217;s hope is that by funding research on promising technologies, investing in promising new companies, and doing a lot of R&amp;D ourselves, we may help spark a green electricity revolution that will deliver breakthrough technologies priced lower than coal.&#8221;</p></blockquote>
<p>This is obviously an exciting development. There&#8217;s still a long way to go from here. But it should now be obvious to everyone that clean energy and the technology surrounding it will be the catalysts for the next great wave of innovation coming out of the United States.</p>
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